creatives

Creatives are vital to most organizations, but an entire design department or an advertising agency full of artists can be a manager’s worst nightmare. If the success of a business depends on the happiness of the employees, keeping the creative department happy requires a unique skill set including a vast understanding of the creative personality, effective communication skills, and hours of patience. The rewards are great, but the challenge steep and not all managers are called to the task. In order to effectively lead a team of creatives, one must first understand the personality of an artist, what motivates, what inspires greatness, what provokes andRead More →