Relevation Beauty Package Design

Designing The Dream Palette for Relevation Beauty

When my longtime friend and fellow Blaze Experts alum, Arielle Ross, told me she was starting her own beauty brand, I knew I wanted in. Ari isn’t just talented—she’s the kind of woman who makes other women feel powerful just by being around her. And that’s exactly what she’s done with The Dream Palette by Relevation Beauty.

For All the Queens

From the very start, Ari had a clear vision: create a high-performance, clean beauty brand that empowers women. The Dream Palette features 10 multipurpose shades designed for everyday wear and bold, creative looks. The top row? Gorgeous neutrals you can wear to the office or brunch. The bottom row? Bold shades made to unleash your inner wild heart. And the deep brown and black shades? Yep, they double as eyeliners with a wet brush—versatility for the win.

Packaging That Speaks Power

I had the honor of designing the packaging for this palette—everything from the bold, black compact to the crisp, white sleeve. The design leans into elegance with contrast: minimalist typography, a crown-worthy silhouette, and the statement tagline “For all the queens.” Every detail was created to reflect Ari’s mission of strength, beauty, and feminine energy.

The packaging is eco-friendly and fully recyclable, and each palette sold plants a tree. Even better? 10% of every purchase goes to Speak Up, a nonprofit supporting women’s voices.

Designing Outside My Comfort Zone

Here’s the thing—I’m not a makeup wearer. I’m more of a tomboy who considers tinted SPF a bold move. So diving into the beauty world took a bit of soul-searching (and more than a few YouTube makeup tutorials). But I wanted to prove I could design for a brand completely outside my personal aesthetic—and do it well. This project reminded me that great design isn’t about personal preference; it’s about understanding the heart of a brand and translating that into visual language.

What This Means to Me

Watching my friend build something from the ground up—and knowing I got to help bring her dream to life—was nothing short of magic. This wasn’t just another packaging project. It was a front-row seat to someone I care about chasing their passion and uplifting others.