Design That Energizes: How I Brewed Up Invigor8’s High Protein Coffee Packaging
Where high-quality coffee meets high-end design—no clutter, just caffeine and protein perfection.
The Story Behind the Bag
When Invigor8—known for their premium supplements like protein shakes, collagen, and burners—decided to add High Protein Coffee to their line, they came to me with a clear mission:
Make it clean. Make it bold. Make it fit.
Their products are top-notch, crafted with high-quality ingredients that fitness enthusiasts love. But their existing packaging? Let’s just say it was a little… crowded. You know the type—labels packed with so much information, you need a protein shake just to muscle through reading them.
This time, the goal was different:
Appeal to the health-conscious crowd.
Simplify the look while keeping it high-end.
Design something that stands out in a sea of overwhelming competition.
The Design Process: High-End Meets High Energy
I started by elevating the overall feel of the product. A high-quality coffee with 25 grams of protein and 100 mg of caffeine deserves packaging that reflects its premium nature.
Here’s how I brought it all together:
The Color Story
For Original, I chose a dark, rich brown to evoke classic coffee vibes.
For French Vanilla, I leaned into a creamy, off-white tone—smooth, inviting, and unmistakably vanilla.
The Hexagon Touch
Invigor8’s brand features a subtle hexagon pattern, and I wasn’t about to let that sit on the bench. I incorporated it onto the front of the bags using white ink—just enough to make the pattern pop without overwhelming the clean design.
The Iced Coffee Moment
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If you want a brand refresh or you just need graphics that support your current brand, reach out to find out how I can help.